About Us

Meet the Watkins Ranch Group Team

As a Texas native, Asher Watkins has spent the better part of his life in the outdoors and on ranches throughout the state bringing deep-rooted local knowledge and expertise to the purchase and sale of Ranch and Land properties across Texas and Oklahoma. Raised in Dallas and having worked his family’s hunting and cattle ranch, Asher knows firsthand the complexities of owning and operating a successful ranch, as well as what to look for in commercial land investments and recreational retreats.

For nearly a decade Asher has established himself as a proven leader in commercial real estate sales, coupled by a strong background in the upstream oil and gas industry where he learned the importance of customer service and attention to detail. This combined with his extensive knowledge in wildlife management and wetland development means he is uniquely positioned to advise clients on every aspect of a ranch and land deal, from mineral rights and easements, to trophy hunting ranches and waterfowl properties.

His personal approach to property stems from a long-standing heritage of family men who value honesty, integrity and hard work. “My goal is to understand every piece of a property,” says Asher. “I walk the land, I drive it, I put in the time and research, and use every resource to develop a custom marketing plan that targets the right buyer. I listen to what matters most, and present only the best options to my clients in the most efficient manner so they can make an informed decision.”

By spending copious amounts of time in different regions of Texas, Asher knows exactly where to find the right properties to fit each buyers’ needs and lifestyle. He takes great pride in his role as a trusted representative to his clients, and leverages the marketing firepower and international presence of the Sotheby’s International Realty brand to bring the buyer to you. He also distinguishes himself by staying actively involved in Ducks Unlimited, the Dallas Safari Club – where he is a life member, and the American Association of Professional Landmen as a Registered Professional Landman with exclusive access to a vast network of investors, buyers and sellers looking for unique properties.

Asher attended Baylor University, and is a proud and devoted father who understands the value of introducing youth into the outdoors. He enjoys hunting, fishing and spending time on the road scouting out new properties and talking with landowners and farmers about the unique qualities in their area. Whether you’re buying a ranch or selling one, nobody will work harder on your behalf.

Matt Severs is a proud countryman with a strong Texas personality, proven Farm and Ranch experience, plus a rich family history. This, coupled by his client-first approach and drive to succeed, make him one of the most sought-after ranch and land experts in the field. In fact, clients often refer to Matt as the authority on farm and ranch real estate, endorsing his skills to the limited audience these unique properties afford.
“Under promise and over deliver is my credo,” says Matt. “I don’t say something unless I mean it. I’m not for everyone, but if I’m for you, you’ll know.”

As a young man, Matt helped develop and conserve Farm and Ranch properties in Illinois, Nebraska, Arkansas, and Texas. He assisted his friends and family with various farming, ranching, hunting, and fishing operations around the country – many of which he turned into income producing properties that eventually sold for nice profits. Seeing this process of land cultivation and development gave him the initial thirst for the business.

“Working my family’s farm and ranch stores growing up gave me a lot of exposure to farmers and ranchers that are the heartbeat of America’s heartland,” he says. “I will always out-hustle and out-promote the competition to earn your respect.”

In addition, Matt lives and breathes the lifestyle. He has been featured on the Outdoor Channel and NBC Sports as an expert on conservation and the outdoors. Most recently, he appeared on Ram Outdoorsman in New Zealand sponsored by Ram Trucks.

Matt also holds a Finance degree from the SMU Cox School of Business, which comes in handy when working in the commercial space. Among his accolades are recognition for D Magazine’s Best Real Estate Deals of the Year; Torre Vista, Trijicon Representative of the Year; Top 5 Representative Nationwide for Springfield Armory; CRKT Sales Representative Agency of the Year; as well as Top Team in the Flurry Shoot at the CCIM Real Estate Brokerage Sporting Clay Tournament for charity. And Matt’s aim is just as sharp when it comes to property.

Over his 17+ years in the business he has earned a reputation for results, bringing the highest level of professionalism, integrity, and respect to every detail of your transaction and it shows. Two significant deals of note include the Sierra Vista Shopping Center Development and Sale for just under $30 Million, and the Luton Ranch Shopping Center HEB Development in Granbury, Texas.

With the reach and resources of the esteemed Briggs Freeman Sotheby’s International Realty brand, Matt is able to bring the world to your property, whether it’s Farm and Ranch land throughout Texas or an estate or commercial space in Highland Park, University Park, Uptown, and Greater DFW.

For unmatched knowledge and expertise you can trust, contact Matt. He lives to give the extraordinary in all he does, while serving clients both locally and around the globe.

Luke Petty was born and raised in Dallas, TX. He grew up in the Park Cities and after graduating from Highland Park High School, he went on to get a degree in Finance with an emphasis in real estate and a marketing minor at the University of Arkansas.

Luke has a passion for the outdoors and has been fortunate to be exposed to many opportunities through hunting, fishing, and helping work on his family’s ranch. He understands that buying a farm or ranch is more than simply a purchase, it is the beginning of an investment with years of memories. These memories last a lifetime and based on his exposure he has a unique perspective in finding the right properties for his clients.

Luke lives by his family’s moto, “Do what is right, love kindness, be humble, listen intently, follow instructions, and never quit”. It is these character qualities which are obviously evident in how he conducts himself personally and professionally.

As a former division one lacrosse player, Luke also knows that hard work pays off and that individual excellence is only fully realized when surrounded by a team who have common goals. His goal with any business relationship is to tap into best in class companies, agents and lenders.